gRO — Operator-Led Growth for B2B & B2C ($1M–$10M ARR)
Growth-Stage Revenue Operations

15 Years of Growth Operations.
Pointed at Your Pipeline.

Paid acquisition, lifecycle, performance creative, and revenue analytics — owned end to end by one senior operator. From $9,500/mo, executing day one. A fraction of the cost of an agency or an in-house team.

Book a Growth Audit See the Operator-Led Model →
Prefer to size the gap yourself first? Take the free 47-point Funnel Scorecard →
$1M–$10M
ARR sweet spot — companies with something worth scaling
15 mo
Median B2B SaaS CAC payback in 2025 — the number operator-led growth is built to compress (Benchmarkit)
4
Maximum active clients — this isn't an agency, it's a partnership

The Math

What gRO replaces.

The fully-loaded cost of building this capability in-house versus a focused external partner — at the stage where every dollar of overhead matters.

Role / Capability
Monthly Cost
The Reality
In gRO?
Full In-House Team
To cover what gRO delivers end-to-end
$38K–$52K
per month, fully loaded
4 to 6 month ramp. Competing priorities. No guarantee of channel focus.
$9,500
Growth tier
$28K–$42K
saved monthly vs. equivalent in-house team at Growth tier
Day 1
execution starts — no 90-day ramp, no onboarding, no trial period waiting for results
1 focus
one channel, one outcome — not split across five priorities with competing deadlines

“We went from spending $25 per user with no clear system to acquiring members at $1.87 while growing 600% in 90 days. Ro didn’t run campaigns — he built the engine that proved our business model actually worked at scale.”

— Calvin Williams Jr, CEO, Freeman Capital

One Growth-tier slot currently open.

See If You Qualify →

Why Now

The paid acquisition
game changed.

The companies that keep scaling in this environment are not spending more — they are optimizing harder than everyone else.

$2.00
of S&M to win $1 of new ARR (Benchmarkit, 2025 SaaS Performance Metrics)

The median B2B SaaS company now spends $2.00 in sales & marketing to acquire $1.00 of new-customer ARR — up 14% in a single year. You are paying more to win the same customer.

$2.82
what the least efficient spend to win $1 of new ARR (Benchmarkit, 2025 — bottom quartile)

Bottom-quartile B2B SaaS spends $2.82 to acquire $1.00 of new ARR — ~40% worse than the median. The gap between the best and worst acquisition efficiency isn't the ad market. It's whether the funnel has been systematically optimized.

Conversion,
not spend
where most acquisition cost actually leaks

Most CAC problems are not media-buying problems — they are conversion problems: landing-page drop-off, weak offer messaging, untested audience segments. That is exactly the gap a systematic operator closes — without increasing spend.

The companies still scaling efficiently are running a system. Not a bigger budget.

Ad platforms have gotten more competitive and more expensive at every level. AI-generated creative flooded the feed. Audiences are more fatigued. iOS privacy changes made attribution harder. None of this is going away.

The response most SaaS companies default to: hire someone, increase budget, or try a new channel. All three are expensive guesses when the real problem is that the existing channel has never been systematically optimized.

The companies outperforming their category right now are running 3 to 5 structured experiments per month, rotating creative on a fixed cadence, and cutting budget from what does not work instead of adding budget to everything.

That system — built specifically for your channel and your ICP — is what gRO delivers in the first 90 days.

The Problem

You don't have a
strategy problem.

You have an execution and optimization gap. There's signal in your pipeline — it just needs a system built around it.

  • 01

    One channel is working, but you're not sure why. And without knowing why, you can't scale it confidently.

  • 02

    CAC is creeping up and nobody has a clear answer for which part of the funnel is the problem.

  • 03

    Demo-to-close rate is inconsistent. Some months it's 30%, others 15%. The data doesn't explain the variance.

  • 04

    Your team is doing a lot, but you can't tell what's moving the needle. Every experiment is a guess.

  • 05

    You've hired or are considering hiring a Head of Marketing. But a single hire can't do what a focused growth system can.

What gRO is — and isn't

Yes: A focused execution partner who owns one thing: scaling the channel that's already converting
Yes: Weekly performance cadence with 4 metrics that actually matter — no vanity dashboards
Yes: Cheaper than one senior marketing hire, and more specialized
Yes: Maximum 4 clients at any time — you get real attention
No: Not an agency taking on 30 clients and delegating to juniors
No: Not a fractional CMO writing strategy docs nobody reads
No: Not here to rebuild your brand, run your SEO, or plan an event
See How It Works →

Who This Is For

Founders between $1M–$10M in ARR or annual revenue — B2B or B2C — with a working acquisition channel and a CAC problem.

$1M–$10M ARR
At least one paid channel running
CRM + basic tracking in place
Ready to scale, not experiment

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