This Privacy Policy explains how gRO ("Growth Revenue Optimization"), operated by Ro Maldonado, collects, uses, and protects information gathered through applygro.com. gRO is a US-based B2B SaaS growth consulting business.

By using this website, you agree to the practices described below. If you have questions, reach out at ro@applygro.com.

1. Information We Collect

Information you provide directly. When you submit our contact form, we collect:

  • Your name
  • Email address
  • Company name
  • ARR range (annual recurring revenue bracket)
  • Any additional details you include in your message

This information is submitted voluntarily and is used solely to evaluate fit and respond to your inquiry.

Information collected automatically. When you visit applygro.com, we collect standard analytics data through Google Analytics (GA4), including:

  • Pages visited and time spent on each page
  • Referring URL (how you found us)
  • Device type, browser, and operating system
  • General geographic location (city/region level, not precise)
  • Anonymized IP address

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiry and assess whether our services are a good fit
  • Understand how visitors use the site so we can improve content and user experience
  • Measure the effectiveness of our content and marketing efforts

We do not sell, rent, or trade your personal information to third parties. We do not use your information for automated decision-making or profiling.

3. Analytics and Tracking

Google Analytics (GA4). We use Google Analytics 4 (tag ID: G-Q5K3D4ZM6B) to understand site traffic and visitor behavior. GA4 uses first-party cookies to distinguish unique users and sessions. Google's privacy policy governs how Google processes this data: policies.google.com/privacy.

Meta Pixel and LinkedIn Insight Tag. We plan to implement the Meta (Facebook) Pixel and LinkedIn Insight Tag for conversion tracking and audience measurement on our advertising platforms. When active, these tools may collect browsing behavior, device information, and interaction data on this site. You can opt out of Meta tracking at facebook.com/settings and LinkedIn tracking at linkedin.com/psettings.

Cookies. We do not use cookies beyond those set by our analytics tools. We do not use cookies for advertising, personalization, or any purpose outside of anonymous site analytics.

4. Third-Party Services

We use a limited number of third-party services to operate this site:

  • Web3Forms — Handles form submissions from our contact page. Your form data passes through their servers for delivery. See their privacy policy at web3forms.com/privacy.
  • Google Analytics — Provides anonymous site usage data as described above.
  • Vercel — Hosts this website. Vercel may collect standard server access logs (IP address, request timestamp, pages visited). See vercel.com/legal/privacy-policy.
  • Google Fonts — Serves typefaces used on this site. Your browser makes requests to Google's servers to load fonts. See Google's privacy policy.

We do not share your personal data with any other third parties.

5. Data Retention

Contact form submissions are retained for as long as needed to respond to your inquiry and evaluate a potential working relationship. If we do not engage in a business relationship, we delete your submission data within 12 months of last contact.

Google Analytics data is retained according to Google's default retention settings (14 months for user-level data). We do not export or store GA4 data outside of Google's platform.

6. Your Rights

Regardless of where you are located, you have the right to:

  • Access — Request a copy of any personal data we hold about you.
  • Correction — Ask us to correct inaccurate information.
  • Deletion — Request that we delete your personal data from our systems.
  • Opt out of analytics — Install the Google Analytics Opt-out Browser Add-on, or use your browser's built-in cookie and tracking controls.

To exercise any of these rights, email us at ro@applygro.com. We will respond within 30 days.

7. Data Security

We use commercially reasonable measures to protect the data we collect, including HTTPS encryption across the entire site and secure third-party service providers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

This website is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, please contact us at ro@applygro.com and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will update the "Effective date" at the top of this page. We encourage you to review this policy periodically.

10. Contact

If you have questions about this Privacy Policy or how we handle your data, contact us:

Ro Maldonado
gRO (Growth Revenue Optimization)
Email: ro@applygro.com
Web: applygro.com